While I'm on the book...
It is a definite, A5, soft back, but the question is, should Blankslate books also do a limited (300) run of hardback copies?
Would a hardback copy be something you'd like on shelf?
P.S if you follow the link to blankslates site. Go to the blog and checkout Mawils point of sale thingy. Click the pic and notice the bottom of the box.